Captian Marvel ......Shazam!!

In the 1940s Captain Marvel was the most popular super hero, out selling Superman and was also the first comic book super hero to be adapted to film.
  Due to a copyright infringement suit saying that Captain Marvel was an illegal infringement of Superman and the fact that Marvel Comics trademarked their Captain Marvel comic book, since 1972 DC has used the trademark Shazam..................

From the 1940's Captain Marvel Tie-Clip still on the card.

and in the 1980's Shazam